Agricultural Market Structure, Generic Advertising, and Welfare

This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is...

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Bibliographic Details
Main Authors: James H. Cardon, Rulon D. Pope
Format: Article
Published: Western Agricultural Economics Association 2003-08-01
Series:Journal of Agricultural and Resource Economics
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