THE EFFECTS OF MAJOR SPORT EVENT LEVERAGING FOR TOURISM AND DESTINATION BRANDING: THE CASE OF SOUTH AFRICA AS AN EMERGING DESTINATION
Emerging nations with transitioning or newly transformed brands are increasingly using sport as a branding platform to generate and communicate strong and coherent brands. This is done in acknowledgement of sport as a powerful agent for destination branding. While many studies on sport mega-events l...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2018-02-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/282_Tichaawa.pdf |