Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan
Marketing mix appeared to be one of the most influential approaches on the marketing plans in the organizations. The current study seeks to examine the influence of marketing mix (4Ps – promotion, price, place and product) on the efficiency of CRM (responsiveness, empathy, customer relations, assura...
Main Author: | Mohammad Fahmi Al-Zyoud |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2019-06-01
|
Series: | Innovative Marketing |
Subjects: | |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12176/IM_2019_02_Al-Zyoud.pdf |
Similar Items
-
Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan
by: Mohammad Fahmi Al-Zyoud
Published: (2019-06-01) -
Relationship Marketing - Best Practice in the Banking Sector
by: Cătălina Chirica
Published: (2013-02-01) -
A Communication Based Perspective on Customer Relationship Management (CRM) Success
by: Zablah, Alex Ricardo
Published: (2006) -
CUSTOMER RELATIONSHIP MANAGEMENT ( CRM) IN HOTEL INDUSTRY : A FRAMEWORK PROPOSAL ON THE RELATIONSHIP AMONG CRM DIMENSIONS, MARKETING CAPABILITIES, AND HOTEL PERFORMANCE
by: Abdul Alem Mohammed, et al.
Published: (2012-01-01) -
Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance
by: Abdul Alem Mohammed, et al.
Published: (2012-12-01)