CUSTOMER EXPERIENCE AND RETAIL BANKING TRENDS
The concept of customer experience refers to the impact of all the interactions that the customer may have with a bank, taking into account the multitude of touchpoints by which he activates. Customer experience includes every element related to the promises made through branding, advertising, off...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2017-11-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/17_HandroOvidiu.pdf |