A Mixed-Methods Approach Using Self-Report, Observational Time Series Data, and Content Analysis for Process Analysis of a Media Reception Phenomenon

A Mixed-Methods Approach Using Self-Report, Observational Time Series Data, and Content Analysis for Process Analysis of a Media Reception Phenomenon

Due to the complexityof research objects, theoretical concepts, and stimuli in media research, researchers in psychology and communications presumably need sophisticated measures beyond self-report scales to answer research questions on media use processes. The present study evaluates stimulus-depen...

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Bibliographic Details
Main Authors: Michael Brill, Frank Schwab
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-07-01
Series:Frontiers in Psychology
Subjects:
presence
measurement
blinking
structure
mixed methods
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2019.01666/full

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