Cultural values and cross-cultural video consumption on YouTube.
Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate...
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doaj-c2310fca96b54f6a833d6b76351a63272020-11-25T00:08:49ZengPublic Library of Science (PLoS)PLoS ONE1932-62032017-01-01125e017786510.1371/journal.pone.0177865Cultural values and cross-cultural video consumption on YouTube.Minsu ParkJaram ParkYoung Min BaekMichael MacyVideo-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cultural products, we find this technological capability does not result in universal cultural convergence. Instead, consumption of popular videos in culturally different countries appears to be constrained by cultural values. Cross-cultural convergence is more advanced in cosmopolitan countries with cultural values that favor individualism and power inequality.http://europepmc.org/articles/PMC5439684?pdf=render |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Minsu Park Jaram Park Young Min Baek Michael Macy |
spellingShingle |
Minsu Park Jaram Park Young Min Baek Michael Macy Cultural values and cross-cultural video consumption on YouTube. PLoS ONE |
author_facet |
Minsu Park Jaram Park Young Min Baek Michael Macy |
author_sort |
Minsu Park |
title |
Cultural values and cross-cultural video consumption on YouTube. |
title_short |
Cultural values and cross-cultural video consumption on YouTube. |
title_full |
Cultural values and cross-cultural video consumption on YouTube. |
title_fullStr |
Cultural values and cross-cultural video consumption on YouTube. |
title_full_unstemmed |
Cultural values and cross-cultural video consumption on YouTube. |
title_sort |
cultural values and cross-cultural video consumption on youtube. |
publisher |
Public Library of Science (PLoS) |
series |
PLoS ONE |
issn |
1932-6203 |
publishDate |
2017-01-01 |
description |
Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cultural products, we find this technological capability does not result in universal cultural convergence. Instead, consumption of popular videos in culturally different countries appears to be constrained by cultural values. Cross-cultural convergence is more advanced in cosmopolitan countries with cultural values that favor individualism and power inequality. |
url |
http://europepmc.org/articles/PMC5439684?pdf=render |
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