The Influence of Market Context on Business Strategy, Competitor Imitation and Operational Effectiveness
The importance of strategic positioning, along with operational effectiveness, has long been presented as key for the success of the company. There are few studies that highlighted the way in which the market context affects these efforts of the company. The aim of this paper is to explore the in...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-08-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2953/2706 |