Game-theoretic analysis of supply chain coordination under advertising and price dependent demand

Supply chain members cannot act independently and they need to act as a part of a unified system and coordinated with other members. Therefore, a coordination mechanism may be necessary to motivate members to achieve coordination. In this paper, the coordination problem is studied in a two-level sup...

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Bibliographic Details
Main Authors: Mona Taheri, Seyyede Rozita Ebrahimi, Farid Khoshalhan
Format: Article
Published: Growing Science 2014-06-01
Series:International Journal of Industrial Engineering Computations
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