Merchandising in the Trading Enterprise Management System

The article is concerned with solving the theoretical, methodological and applied issues of the use of merchandising in the activities of trading enterprises in the face of increasing competition in the Ukrainian consumer market and the activization of global transformational processes. The economic...

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Main Author: Shymko Olha V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-01-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-383_390.pdf
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spelling doaj-c4fbf0c2fe1c4b10b66e06bb7dead2b12020-11-25T02:05:16ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2020-01-01150438339010.32983/2222-4459-2020-1-383-390Merchandising in the Trading Enterprise Management SystemShymko Olha V. 0https://orcid.org/0000-0002-2183-8211Rivne State Humanitarian UniversityThe article is concerned with solving the theoretical, methodological and applied issues of the use of merchandising in the activities of trading enterprises in the face of increasing competition in the Ukrainian consumer market and the activization of global transformational processes. The economic essence and purpose of merchandising are disclosed, its classification features and types are defined. The motives behind the use of merchandising in the activities of trading enterprises are described. Merchandising as a specific marketing technology is considered in the context of functional zones, which play a specific role in interaction with consumers. The influence of individual elements of the merchandising system on the formation of alleged consumer behavior in the trading hall is characterized. The peculiarities of consumers’ perception of the merchandising space are analyzed. The factors that cause discomfort of perception of goods in the store are allocated. The main tasks of managing the levels and instruments of merchandising, the solution of which will allow a retail company to respond quickly to changes in market conditions and optimally combine the goals and objectives of commercial activity with the consumers’ needs, are defined.https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-383_390.pdfmerchandisingfunctional merchandising zonesmerchandising instrumentsmanagement of merchandisingconsumer behavior
collection DOAJ
language English
format Article
sources DOAJ
author Shymko Olha V.
spellingShingle Shymko Olha V.
Merchandising in the Trading Enterprise Management System
Bìznes Inform
merchandising
functional merchandising zones
merchandising instruments
management of merchandising
consumer behavior
author_facet Shymko Olha V.
author_sort Shymko Olha V.
title Merchandising in the Trading Enterprise Management System
title_short Merchandising in the Trading Enterprise Management System
title_full Merchandising in the Trading Enterprise Management System
title_fullStr Merchandising in the Trading Enterprise Management System
title_full_unstemmed Merchandising in the Trading Enterprise Management System
title_sort merchandising in the trading enterprise management system
publisher Research Centre of Industrial Problems of Development of NAS of Ukraine
series Bìznes Inform
issn 2222-4459
2311-116X
publishDate 2020-01-01
description The article is concerned with solving the theoretical, methodological and applied issues of the use of merchandising in the activities of trading enterprises in the face of increasing competition in the Ukrainian consumer market and the activization of global transformational processes. The economic essence and purpose of merchandising are disclosed, its classification features and types are defined. The motives behind the use of merchandising in the activities of trading enterprises are described. Merchandising as a specific marketing technology is considered in the context of functional zones, which play a specific role in interaction with consumers. The influence of individual elements of the merchandising system on the formation of alleged consumer behavior in the trading hall is characterized. The peculiarities of consumers’ perception of the merchandising space are analyzed. The factors that cause discomfort of perception of goods in the store are allocated. The main tasks of managing the levels and instruments of merchandising, the solution of which will allow a retail company to respond quickly to changes in market conditions and optimally combine the goals and objectives of commercial activity with the consumers’ needs, are defined.
topic merchandising
functional merchandising zones
merchandising instruments
management of merchandising
consumer behavior
url https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-383_390.pdf
work_keys_str_mv AT shymkoolhav merchandisinginthetradingenterprisemanagementsystem
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