Ensuring the Availability of Sanatorium-Resort Services of Recreational Enterprises for the Population

• Main Author: Vlashchenko Nataliia M.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-04-01
• Series: Bìznes Inform
• Subjects: accessibility; factors of accessibility; sanatorium-resort complex; vacationers; estimation of the level of availability
• Online Access: http://www.business-inform.net/export_pdf/business-inform-2018-4_0-pages-164_169.pdf

The article is aimed at researching the content of the concept of «availability of sanatorium-resort services» and the factors influencing it. The thesaurus concept of «accessibility» is considered and on its basis the author’s own definition of the concept of «accessibility of sanatorium-resort services» is formulated. It is concluded that this concept according to its characteristics corresponds to an object of fuzzy sets, and also belongs to the unstable limit states between supply and demand, that is, represents a typical object of marketing researches. The structure of the factors determining availability of sanatorium-resort services is presented graphically. On the basis of the conceptual provisions of the author’s interpretation of the concept of «accessibility» and of the analysis of situation in the sanatorium-resort complex (SRC) a set of measures has been proposed in order to ensure the availability of sanatorium-resort services of recreational enterprises for the population. Conceptual approaches to assessing the availability of SRC services have been developed, as well as a theoretical model for assessing opportunities for recovery at SRC enterprises on the part of vacationers.