Cigarette brand preferences of adolescent and adult smokers in the United States
Background Despite restrictions on where and how cigarette companies can market their products, cigarettes remain a heavily advertised consumer product in America. Examining the brand preferences of smokers may provide clues to understanding how shifting consumer preferences and industry marketing s...
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doaj-c5799b905572483186c0a6fccaa2a7072020-11-25T01:09:45ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8404584045Cigarette brand preferences of adolescent and adult smokers in the United StatesSebrena Brink0Georges Nahhas1K. Michael Cummings2Maansi Travers3Richard O'Connor4Bryan Heckman5Anthony Alberg6Medical University of South Carolina, United States of AmericaMedical University of South Carolina, United States of AmericaMedical University of South Carolina, United States of AmericaRoswell Park Cancer Institute, United States of AmericaRoswell Park Cancer Institute, United States of AmericaMedical University of South Carolina, United States of AmericaMedical University of South Carolina, United States of AmericaBackground Despite restrictions on where and how cigarette companies can market their products, cigarettes remain a heavily advertised consumer product in America. Examining the brand preferences of smokers may provide clues to understanding how shifting consumer preferences and industry marketing strategies are influencing smoking related behaviors. This study presents estimates of cigarettes brand preferences of adolescents and adults in the United States. Methods Data for 10,509 adult (>18 years old) and 283 adolescent (12-17 years old) current cigarette smokers were available from the Population Assessment of Tobacco and Health (PATH) wave 1 (2013-2014) survey. Only respondents who reported smoking in the past 30 days and purchasing their own cigarettes were included in this analysis. Results Overall, adult respondents reported 64 different cigarette brands and 330 sub-brands while youth respondents reported a total of 14 brands and 50 sub-brands. The three most popular brands purchased by adolescents were Marlboro (48.5%), Newport (14.5%), and Camel (12.6%), accounting for over 75% of the total market share in that age group. Among adults, the 3 top brands Marlboro (40%), Newport (15%) and Camel (11%) accounted for 66% of the market share. There was more diversity in the brand purchasing with increasing age, though Marlboro was the top selling brand in all age groups. Many of the top selling brands had different brand styles. Among adult smokers of Marlboro, over 40 different brand styles were reported; 20 styles were reported for Camel, and 14 for Pall Mall. Across all age groups brand market share did not differ for daily and non-daily smokers. Conclusions Marlboro was the top selling brand among both adolescents and adult smokers. The number and variety of brands and brand styles increased with age. The regular purchase of value priced brands was common in all age groups, but most popular with smokers over age 55 years.http://www.journalssystem.com/tid/Cigarette-brand-preferences-of-adolescent-and-adult-smokers-in-the-United-States,84045,0,2.htmlWCTOH |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Sebrena Brink Georges Nahhas K. Michael Cummings Maansi Travers Richard O'Connor Bryan Heckman Anthony Alberg |
spellingShingle |
Sebrena Brink Georges Nahhas K. Michael Cummings Maansi Travers Richard O'Connor Bryan Heckman Anthony Alberg Cigarette brand preferences of adolescent and adult smokers in the United States Tobacco Induced Diseases WCTOH |
author_facet |
Sebrena Brink Georges Nahhas K. Michael Cummings Maansi Travers Richard O'Connor Bryan Heckman Anthony Alberg |
author_sort |
Sebrena Brink |
title |
Cigarette brand preferences of adolescent and adult smokers in the United States |
title_short |
Cigarette brand preferences of adolescent and adult smokers in the United States |
title_full |
Cigarette brand preferences of adolescent and adult smokers in the United States |
title_fullStr |
Cigarette brand preferences of adolescent and adult smokers in the United States |
title_full_unstemmed |
Cigarette brand preferences of adolescent and adult smokers in the United States |
title_sort |
cigarette brand preferences of adolescent and adult smokers in the united states |
publisher |
European Publishing |
series |
Tobacco Induced Diseases |
issn |
1617-9625 |
publishDate |
2018-03-01 |
description |
Background
Despite restrictions on where and how cigarette
companies can market their products, cigarettes remain a heavily advertised
consumer product in America. Examining the brand preferences of smokers may provide
clues to understanding how shifting consumer preferences and industry marketing
strategies are influencing smoking related behaviors. This study presents
estimates of cigarettes brand preferences of adolescents and adults in the
United States.
Methods
Data for 10,509 adult (>18 years old)
and 283 adolescent (12-17 years old) current cigarette smokers were available
from the Population Assessment of Tobacco and Health (PATH) wave 1 (2013-2014)
survey. Only respondents who reported smoking in the past 30 days and
purchasing their own cigarettes were included in this analysis.
Results
Overall, adult respondents reported 64
different cigarette brands and 330 sub-brands while youth respondents reported
a total of 14 brands and 50 sub-brands. The three most popular brands purchased
by adolescents were Marlboro (48.5%), Newport (14.5%), and Camel (12.6%),
accounting for over 75% of the total market share in that age group. Among
adults, the 3 top brands Marlboro (40%), Newport (15%) and Camel (11%) accounted
for 66% of the market share. There was more diversity in the brand purchasing
with increasing age, though Marlboro was the top selling brand in all age
groups. Many of the top selling brands had different brand styles. Among adult
smokers of Marlboro, over 40 different brand styles were reported; 20 styles
were reported for Camel, and 14 for Pall Mall. Across all age groups brand
market share did not differ for daily and non-daily smokers.
Conclusions
Marlboro was the top selling brand among
both adolescents and adult smokers. The number and variety of brands and brand
styles increased with age. The regular purchase of value priced brands was
common in all age groups, but most popular with smokers over age 55 years. |
topic |
WCTOH |
url |
http://www.journalssystem.com/tid/Cigarette-brand-preferences-of-adolescent-and-adult-smokers-in-the-United-States,84045,0,2.html |
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