Epigenesis of Mass Media in the Bashkir ASSR: 1950s – 1980s.
Introduction. The article examines the development of Soviet mass media between the 1950s and 1980s through the example of the Bashkir Republic. Goals. The paper seeks to show the mentioned period was characterized by the most consistent and qualitative development of mass media. To facilitate th...
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Format: | Article |
Language: | English |
Published: |
Российской академии наук, Калмыцкий научный центр
2020-12-01
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Series: | Oriental Studies |
Subjects: | |
Online Access: | https://kigiran.elpub.ru/jour/article/view/2535/2329 |
Summary: | Introduction. The article examines the development of Soviet mass media between the
1950s and 1980s through the example of the Bashkir Republic. Goals. The paper seeks to show the
mentioned period was characterized by the most consistent and qualitative development of mass
media. To facilitate this, the following objectives be tackled: analysis of the gradual development
of television, radio and newspapers; identification of differences in the development of mass media;
clarification of common features inherent thereto. Materials and Methods. The work analyzes
archival materials, and employs methods of historicism, synthesis, alternative, and multidimensional
approach to study the problem; the problem-chronological principle proved as instrumental. Results.
The paper shows the then difficulties in radio, television and print media, and the measures taken
by local party and Soviet authorities to improve the material, technical and personnel aspects,
eliminate the problems of ‘feedback from the population’; the latter’s participation in the preparation
of programs and publications. The article pays attention to the policy of the Soviet state aimed at
supporting the republic’s print media, expanding the network of television and radio broadcasting, in
particular, allocation of budget funds for the construction of new relay lines, repair of existing ones,
and improvement of the network of service organizations, etc. This resulted in that the whole territory of the republic got covered with mass media networks. It also facilitated broader propaganda and
agitation, faster distribution of information about changes at national and regional levels, creation
of the illusion those media sources were essentially democratic. The work describes the reform of
the media, introduction of new programs, and related changes in political censorship. Scientists,
public and party figures, writers, poets — the population — took an active part in the preparation
of programs and publications. This increased completeness and distribution levels of the media.
However, during this period people still tended to keep an eye on the policy of the Party / state, and
censorship of topics was as actual, which made the participation of Bashkir ASSR’s residents in that
work somewhat illusory, although it did successfully expand (and strengthen) all ties between an
individual — and the republic, city, or factory he / she worked at. The mentioned years witnessed a
high demand for discussions over technical innovations, new methods of work, development of social
infrastructure and housing, exchange of experiences between the Bashkir ASSR and other Soviet
republics. Therefore, in those years, the number of documentaries, radio programs ‘from fields’ and
‘from workshops’ — and readership circulation — significantly increased, new printing agencies
were established both in urban and rural areas. Conclusions. The paper concludes that despite all
travails and vicissitudes it is in the 1950s – 1980s that mass media achieved their maximum social
comprehensiveness and breadth. |
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ISSN: | 2619-0990 2619-1008 |