Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company

Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company

This research explores the effective ways of sales promotion at liability insurance according to upgrade policies in Tehran. The goal is development of planning strategic to help Iran insurance industry. First, we evaluate opinions and views of Iran Insurance Company experts and Iran Insurance Sale...

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Bibliographic Details
Main Authors:	Ali Vadie Nowghabi, Hashem Aghazade, Mohammad Haghighi
Format:	Article
Language:	fas
Published:	University of Tehran 2015-06-01
Series:	‫مدیریت بازرگانی
Subjects:	insurance company insurance sales agents Liability insurance promotion sales policies sales promotion techniques
Online Access:	https://jibm.ut.ac.ir/article_55557_1981ae4d5ee92349a7b74a677985b269.pdf

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