Percevied Benefits and Issues of Student Learning in Business Case Competition Comparison Study of Serbia, Australia and Thailand

• Main Authors: Vesna Damnjanović, Bill Proud, Nopporn Ruangwanit
• Format: Article
• Language: English
• Published: Athens Institute for Education and Research 2018-02-01
• Series: Athens Journal of Education
• Subjects: australia; case competition; serbia; student benefits; thailand
• Online Access: http://www.athensjournals.gr/education/2018-5-1-3-Damnjanovic.pdf

The main aims of this research paper are to identify, compare and contrast different perspectives of students from Serbia, Australia and Thailand regarding their perception of the case learning method. This research study investigates the student benefits, problems and most difficult tasks in defining marketing strategy at business undergraduate case competitions where students from the University of Belgrade, QUT and Thammasat University compete. The quantitative survey methodology has been applied in three different countries and all respondents were students who competed at undergraduate business case competitions all around the world. We used descriptive statistics for presenting results in the study. The findings have identified that the main benefits for using case learning for students in all countries are: learning experience, personal and professional improvement, improving managerial skills and being more attractive in the job market. Furthermore, the negative aspects of case learning have been explored. This research should provide a better direction for professors and students, which could help them with improving the learning process with case studies in the field of marketing.