Perspectives on Advertising in the Interwar Magazine "Arta şi tehnica grafică"

• Main Author: Cristina Popescu
• Format: Article
• Language: English
• Published: University of Bucharest 2014-01-01
• Series: Studii de Biblioteconomie şi Ştiinţa Informării
• Subjects: interwar magazine Arta şi tehnica grafică; printing technique; history of advertising
• Online Access: http://www.lisr.ro/en18-popescucr.pdf

The interwar magazine Arta şi tehnica grafică [Art and Graphic Technique]: Buletinul Imprimeriilor Statului includes a variety of thematic topics related to: printing and book arts, history, literature, social life, culture and politics, being a magazine of high value with a definite graphic quality. The perspectives displayed by the review regarding advertising makes the approach interesting with strong connotations in the realities of the contemporary society and form the object of a concise analysis in the present study. The names of personalities and their studies in various specialties, published in this magazine, have contributed to its great value, although, constrained by historical circumstances, it ceased issuing very early. It enjoyed however a favourable reception by the Romanian intelligentsia owing to an interesting approach due to issues related to aspects with reference to book and print.