Marketing analysis of the attractiveness of Bosnia and Herzegovina for foreign investors and role of marketing in their attracting
Nowadays, with an ongoing globalization, there is a specific form of competition between locations (countries, regions, municipalities and cities) in attracting people (especially highly educated and talented ones), companies and investors, tourists and visitors, organizers and participants of vari...
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| Format: | Article |
| Language: | English |
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University of Banja Luka, Faculty of Economics
2012-06-01
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| Series: | Acta Economica |
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| Online Access: | http://ae.ef.unibl.org/index.php/AE/article/view/129 |