The use of virtual social networks for labour purposes in the organisational environment: a study in the light of the Social Network Analysis (SNA)

• Main Authors: Bibiana Giudice da Silva Cezar, Paulo Cassanego Jr., Kathiane Benedetti Corso
• Format: Article
• Language: Spanish
• Published: Universitat Autònoma de Barcelona 2018-12-01
• Series: REDES: Revista Hispana para el Análisis de Redes Sociales
• Subjects: redes sociais; redes sociais virtuais; grupos; ambiente organizacional; análise de redes sociais
• Online Access: https://revistes.uab.cat/redes/article/view/779

<p class="Maintext">Social networks sites have been incorporated in contemporary work relations, playing a role of information dissemination. In this context, this research has as general objective to analyze the structure of the social network formed from groups in social networks sites among employees of an organization. Was adopted the method of social network analysis, asking the respondents to cite the members of the groups of social networks sites related to labor issues in which they participate. Was used centrality, density and modularity metrics in the Gephi 0.9.1 software to build the network and analyze it. From the identification of 23 different groups, was mapped a non-directed affiliation network composed of 68 nodes and 1501 edges, dense and structured in four modules. The most central employees present different sectors and positions. This indicates that labor information is disseminated virtually in a heterogeneous way. Some central roles in the mapped social network do not coincide with the formal organizational structure.</p>