Comment rompre avec l’habitude ?
Because of car use negative externalities, travel behaviours are likely to change. But the force of habit generates inertia. Accompanying individually the user in a process of change, individualized marketing programs provide to break with the habits of everyday life and to broaden the scope of poss...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Université des Sciences et Technologies de Lille
2015-07-01
|
| Series: | Espace populations sociétés |
| Subjects: | |
| Online Access: | http://journals.openedition.org/eps/6027 |