Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach
In this study we identify potential associations between people’s personality (utilizing the popular Big Five personality model) and measurable Facebook activities such as number of likes received, number of posts, number of comments on posts. Extant literature suggests that personality can be manif...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2018-11-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | http://jthsm.gr/vol4iss2/4-2-2.pdf |