Measurement of activity in social media – a challenge for contemporary marketing research
Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination o...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2013-06-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/measurement-of-activity-in-social-media-challenge-for-contemporary-marketing-research/ |
| Summary: | Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination of quantitative and qualitative aspects, and the problem of complexity and the selection of indicators, demonstrate the need to systematize the knowledge in this area. |
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| ISSN: | 2353-8503 2353-8414 |