Measurement of activity in social media – a challenge for contemporary marketing research
Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination o...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2013-06-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/measurement-of-activity-in-social-media-challenge-for-contemporary-marketing-research/ |
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doaj-c9a51fe31082475a98002ca430a082d02020-11-24T22:09:48ZengThe Institute of AviationMarketing of Scientific and Research Organisations2353-85032353-84142013-06-0182769010.14611/minib.08.02.2013.12Measurement of activity in social media – a challenge for contemporary marketing researchJoanna Płuciennik0University of Łódź, PolandPopularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination of quantitative and qualitative aspects, and the problem of complexity and the selection of indicators, demonstrate the need to systematize the knowledge in this area.http://minib.pl/en/measurement-of-activity-in-social-media-challenge-for-contemporary-marketing-research/Facebookinternetmarketing researchsocial media |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Joanna Płuciennik |
| spellingShingle |
Joanna Płuciennik Measurement of activity in social media – a challenge for contemporary marketing research Marketing of Scientific and Research Organisations internet marketing research social media |
| author_facet |
Joanna Płuciennik |
| author_sort |
Joanna Płuciennik |
| title |
Measurement of activity in social media – a challenge for contemporary marketing research |
| title_short |
Measurement of activity in social media – a challenge for contemporary marketing research |
| title_full |
Measurement of activity in social media – a challenge for contemporary marketing research |
| title_fullStr |
Measurement of activity in social media – a challenge for contemporary marketing research |
| title_full_unstemmed |
Measurement of activity in social media – a challenge for contemporary marketing research |
| title_sort |
measurement of activity in social media – a challenge for contemporary marketing research |
| publisher |
The Institute of Aviation |
| series |
Marketing of Scientific and Research Organisations |
| issn |
2353-8503 2353-8414 |
| publishDate |
2013-06-01 |
| description |
Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination of quantitative and qualitative aspects, and the problem of complexity and the selection of indicators, demonstrate the need to systematize the knowledge in this area. |
| topic |
Facebook internet marketing research social media |
| url |
http://minib.pl/en/measurement-of-activity-in-social-media-challenge-for-contemporary-marketing-research/ |
| work_keys_str_mv |
AT joannapłuciennik measurementofactivityinsocialmediaachallengeforcontemporarymarketingresearch |
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