Customer data collection with Internet of Things

Customer data collection with Internet of Things

The purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supportin...

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Main Author: Bojanowska Agnieszka
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:MATEC Web of Conferences
Online Access:https://doi.org/10.1051/matecconf/201925203002
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spelling doaj-c9b67263be054f75821c9cfa8f3868d52021-03-02T07:36:20ZengEDP SciencesMATEC Web of Conferences2261-236X2019-01-012520300210.1051/matecconf/201925203002matecconf_cmes2018_03002Customer data collection with Internet of ThingsBojanowska Agnieszka0Lublin University of Technology, Faculty of Management, Marketing DepartmentThe purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supporting marketing activities. This article discusses the possibility of using Internet of Things to collect customer data. Examples have been presented that will allow detection of some dependencies between the use of this technology and the quality of received data, which may be subjected to analyses, inter alia, in the CRM system. There are also examples of solutions that can be successfully used by enterprises that want to process and analyse data about their clients and have difficulty in obtaining this data.https://doi.org/10.1051/matecconf/201925203002
collection DOAJ
language English
format Article
sources DOAJ
author Bojanowska Agnieszka
spellingShingle Bojanowska Agnieszka
Customer data collection with Internet of Things
MATEC Web of Conferences
author_facet Bojanowska Agnieszka
author_sort Bojanowska Agnieszka
title Customer data collection with Internet of Things
title_short Customer data collection with Internet of Things
title_full Customer data collection with Internet of Things
title_fullStr Customer data collection with Internet of Things
title_full_unstemmed Customer data collection with Internet of Things
title_sort customer data collection with internet of things
publisher EDP Sciences
series MATEC Web of Conferences
issn 2261-236X
publishDate 2019-01-01
description The purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supporting marketing activities. This article discusses the possibility of using Internet of Things to collect customer data. Examples have been presented that will allow detection of some dependencies between the use of this technology and the quality of received data, which may be subjected to analyses, inter alia, in the CRM system. There are also examples of solutions that can be successfully used by enterprises that want to process and analyse data about their clients and have difficulty in obtaining this data.
url https://doi.org/10.1051/matecconf/201925203002
work_keys_str_mv AT bojanowskaagnieszka customerdatacollectionwithinternetofthings
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