Structure, dynamics and directions of changes on the world beer market

• Main Authors: Zbigniew Gołaś, Mariusz Ścibek
• Format: Article
• Language: English
• Published: University of Life Sciences in Poznań 2009-01-01
• Series: Journal of Agribusiness and Rural Development
• Subjects: beer; world market of beer; sales and production of beer; export and import of beer; brands and consumption of beer
• Online Access: http://www.jard.edu.pl/tom14/zeszyt4/art_3_pl.pdf

The report shows the results of analysis of a structure and dynamics of changes in the world beer market. In the article there are analysed production and sale of beer, the beer foreign trade, brands and consumption of beer in years 1999-2004. The research carried out shows that Europe plays the major role in the world beer production, it is the region of the biggest beer tradition in the world. However, the market leader position belongs to China, which in case of beer production has already overtaken position of longstanding beer market leader – United States. Geography and dynamics of beer sale have been changed as well. Distinct slowing down in beer sale on markets of the biggest beer traditions can be noticed, while on the area of Central East Europe, East Europe and Asia the strong dynamics of sale can be observed. The reasons of such a trend are various, mostly the changes are triggered by strongly differentiated level of beer consumption per capita and changes in costumers tastes, much more focused on consuming soft alcoholic drinks.