Probabilistic model of the customer back to brand Cat Hoa Loc mango - Cai Be - Tien Giang

• Main Author: Trần Đình Lý
• Format: Article
• Language: Vietnamese
• Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-10-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
• Online Access: https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1149
• ISSN: 2734-9306; 2734-9578

After doing research on 104 customers among 240 samples related to issues of brand Cat Hoa Loc Mango (Cai Be – Tien Giang), we find out the evaluation of science toward brand Cat Hoa Loc Mango and identify the features influencing on the brand Cat Hoa Loc Mango – Cai Be – Tien Giang.According to the multivariate equation of probabilistic model of the customers, there are three features in which the satisfaction about the safe has the highest and most influent correlated rate (0,327), followed by the satisfaction about the quality (0,299), therefore when meeting the standards of safe and quality and price (0,21), the probability backing to the brand of the customers will be higher. This is a meaningful figure for a reference solution for increasing the return of customers to brand Cat Hoa Loc