Retrospectives of Becoming a ‘Technology Entertainment Design’ (TED) Conference as a Brand

• Main Authors: Аеліта Василівна Литвин, Інна Григорівна Романченко
• Format: Article
• Language: English
• Published: Igor Sikorsky Kyiv Polytechnic Institute 2019-12-01
• Series: Технологія і техніка друкарства
• Subjects: публічні виступи, ted
• Online Access: http://ttdruk.vpi.kpi.ua/article/view/200135

The article discusses the historical aspects and factors that have contributed to the emergence of TED, as the conference has not only lost its position for thirty years, but continues to gain worldwide popularity. Technology Entertainment Design is a world-renowned conference whose mission is to spread thoughts, ideas that can motivate us to make personal and societal changes, that is, to inspire people from around the globe to make the world better. The emergence of TED as an international brand was facilitated by the fact that the areas of activity began to expand significantly due to the launch of new successful programs and initiatives: the TED Conference; TEDGlobal Conference; the annual TED Prize; open project ‘Translations’; open project ‘TV’; TED Fellows; TEDx conferences. TEDGlobal is a conference dedicated to human ingenuity through the study of ideas, innovations and creativity from around the world. The TEDx format invites individuals or groups of people to organize local, self-organized events around the world. The costs of this program include ongoing training and seminars for participants, as well as reaching out to new communities, as the main goal is to support this global international community. The TED Fellows project helps innovators from around the world become part of the TED community and with it help to achieve even greater success. The TED Youth and Education Initiative is TED-Ed, which aims to organize the exchange of interesting ideas and knowledge between teachers and students from around the world. The sources analyzed have highlighted a number of factors that contributed to the emergence of TED as a brand, namely: the increase in the number of interesting projects and initiatives launched by TED, the uniqueness of the conference format; peculiarities of the selection of speakers, the relevance of the topics of speeches, the requirements for speaking, the reach of various target audiences, the attraction of innovative technologies.