The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion
This article examines how the haute couture associated with fashion evolved from the initial creation of Frederik Worth to Karl Lagerfeld. The main idea is to see how the manifestations of the desire to display himself are grounded on differentiation strategies that are always positioned themselves...
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Centro de Estudos de Comunicação e Sociedade (CECS)
2014-04-01
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Series: | Comunicação e Sociedade |
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Online Access: | https://revistacomsoc.pt/article/view/906 |
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doaj-cbe490273bf749b2ae9b0b89d12670be2020-11-25T04:02:01ZengCentro de Estudos de Comunicação e Sociedade (CECS)Comunicação e Sociedade1645-20892183-35752014-04-0124799410.17231/comsoc.24(2013).1777906The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashionAntónio Machuco Rosa0Departamento de Jornalismo e Ciências da Comunicação, Faculdade de Letras da Universidade do PortoThis article examines how the haute couture associated with fashion evolved from the initial creation of Frederik Worth to Karl Lagerfeld. The main idea is to see how the manifestations of the desire to display himself are grounded on differentiation strategies that are always positioned themselves as an anti-fashion critic of previous fashions. In particular, it will be analyzed three moments in the process of democratization of fashion: the chic haute couture created by Coco Chanel in opposition to Paul Poiret conspicuous and ostentatious fashion, the Yves Saint Laurent strategy that indiferentiates gender, and the fast-fashion strategy developed by Karl Lagerfeld in his collection for H & M. From these three cases, and based on theories Thornstein Veblen and George Simmel, it will be presented a theoretical model that allows us to understand the overall dynamics of fashion change.https://revistacomsoc.pt/article/view/906FashionCoco ChanelYves Saint LaurentKarl LagerfeldGeorge Simmel |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
António Machuco Rosa |
spellingShingle |
António Machuco Rosa The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion Comunicação e Sociedade Fashion Coco Chanel Yves Saint Laurent Karl Lagerfeld George Simmel |
author_facet |
António Machuco Rosa |
author_sort |
António Machuco Rosa |
title |
The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion |
title_short |
The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion |
title_full |
The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion |
title_fullStr |
The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion |
title_full_unstemmed |
The evolution and democratization of modern fashion: from Frederick Worth to Karl Lagerfeld’s fast fashion |
title_sort |
evolution and democratization of modern fashion: from frederick worth to karl lagerfeld’s fast fashion |
publisher |
Centro de Estudos de Comunicação e Sociedade (CECS) |
series |
Comunicação e Sociedade |
issn |
1645-2089 2183-3575 |
publishDate |
2014-04-01 |
description |
This article examines how the haute couture associated with fashion evolved from the initial creation of Frederik Worth to Karl Lagerfeld. The main idea is to see how the manifestations of the desire to display himself are grounded on differentiation strategies that are always positioned themselves as an anti-fashion critic of previous fashions. In particular, it will be analyzed three moments in the process of democratization of fashion: the chic haute couture created by Coco Chanel in opposition to Paul Poiret conspicuous and ostentatious fashion, the Yves Saint Laurent strategy that indiferentiates gender, and the fast-fashion strategy developed by Karl Lagerfeld in his collection for H & M. From these three cases, and based on theories Thornstein Veblen and George Simmel, it will be presented a theoretical model that allows us to understand the overall dynamics of fashion change. |
topic |
Fashion Coco Chanel Yves Saint Laurent Karl Lagerfeld George Simmel |
url |
https://revistacomsoc.pt/article/view/906 |
work_keys_str_mv |
AT antoniomachucorosa theevolutionanddemocratizationofmodernfashionfromfrederickworthtokarllagerfeldsfastfashion AT antoniomachucorosa evolutionanddemocratizationofmodernfashionfromfrederickworthtokarllagerfeldsfastfashion |
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