Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO
The paper analyses the effects of ISO system implementation and certification. It separately reviews motivations to implement ISO system and benefits after the system implementation. The authors analyse motivations and benefits that are internal (managerial) and external (mainly - marketing type). T...
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Vilnius Gediminas Technical University
2003-12-01
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Online Access: | http://www.transport.vgtu.lt/upload/tif_zur/2003-6-ivanauskaite_urbonavicius.pdf |
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doaj-cc19863f00794b86bd0759ae98fd6b7c2021-07-02T08:28:40ZengVilnius Gediminas Technical UniversityTransport1648-41421648-34802003-12-01186241247Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISOL. IvanauskienėS. UrbonavičiusThe paper analyses the effects of ISO system implementation and certification. It separately reviews motivations to implement ISO system and benefits after the system implementation. The authors analyse motivations and benefits that are internal (managerial) and external (mainly - marketing type). The analysis is performed on the basis of the survey of Lithuanian companies, comparing findings with similar research in other countries. Industry (sectorial) specifics is analysed on the basis of transportation-related companies group.http://www.transport.vgtu.lt/upload/tif_zur/2003-6-ivanauskaite_urbonavicius.pdfISO systemmarketing aspect of ISOtransportation-related companies |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
L. Ivanauskienė S. Urbonavičius |
spellingShingle |
L. Ivanauskienė S. Urbonavičius Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO Transport ISO system marketing aspect of ISO transportation-related companies |
author_facet |
L. Ivanauskienė S. Urbonavičius |
author_sort |
L. Ivanauskienė |
title |
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO |
title_short |
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO |
title_full |
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO |
title_fullStr |
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO |
title_full_unstemmed |
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO |
title_sort |
motivations and benefits of iso system implementation in transportation-related companies: marketing aspect of iso |
publisher |
Vilnius Gediminas Technical University |
series |
Transport |
issn |
1648-4142 1648-3480 |
publishDate |
2003-12-01 |
description |
The paper analyses the effects of ISO system implementation and certification. It separately reviews motivations to implement ISO system and benefits after the system implementation. The authors analyse motivations and benefits that are internal (managerial) and external (mainly - marketing type). The analysis is performed on the basis of the survey of Lithuanian companies, comparing findings with similar research in other countries. Industry (sectorial) specifics is analysed on the basis of transportation-related companies group. |
topic |
ISO system marketing aspect of ISO transportation-related companies |
url |
http://www.transport.vgtu.lt/upload/tif_zur/2003-6-ivanauskaite_urbonavicius.pdf |
work_keys_str_mv |
AT livanauskiene motivationsandbenefitsofisosystemimplementationintransportationrelatedcompaniesmarketingaspectofiso AT surbonavicius motivationsandbenefitsofisosystemimplementationintransportationrelatedcompaniesmarketingaspectofiso |
_version_ |
1721334666332471296 |