The International Macro-Environment of an Organization
The international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of...
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doaj-cc8d77a1d2644be18bb9f2e23db635872020-11-24T22:18:49ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272016-01-01XVI1713The International Macro-Environment of an OrganizationIleana (Badulescu) Anastase0Cornel Grigorut1TOMIS University of ConstantaOVIDIUS University of ConstantaThe international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of the macro-environment for all organizations, regardless of their degree ofinternationalization. In marketing, we must master the main agreements between countries and theregulations emanating from general international bodies, reflecting on their business, on differentforeign markets. Knowledge of the international environment is possible only through an analysisof its components (Anastase, I., 2012, p.41).http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-I/2.anastase-badulescu%20-ileana.pdfmacro-environmentenvironmentmarketingcommercialworldwide |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ileana (Badulescu) Anastase Cornel Grigorut |
spellingShingle |
Ileana (Badulescu) Anastase Cornel Grigorut The International Macro-Environment of an Organization Ovidius University Annals: Economic Sciences Series macro-environment environment marketing commercial worldwide |
author_facet |
Ileana (Badulescu) Anastase Cornel Grigorut |
author_sort |
Ileana (Badulescu) Anastase |
title |
The International Macro-Environment of an Organization |
title_short |
The International Macro-Environment of an Organization |
title_full |
The International Macro-Environment of an Organization |
title_fullStr |
The International Macro-Environment of an Organization |
title_full_unstemmed |
The International Macro-Environment of an Organization |
title_sort |
international macro-environment of an organization |
publisher |
Ovidius University Press |
series |
Ovidius University Annals: Economic Sciences Series |
issn |
2393-3127 2393-3127 |
publishDate |
2016-01-01 |
description |
The international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of the macro-environment for all organizations, regardless of their degree ofinternationalization. In marketing, we must master the main agreements between countries and theregulations emanating from general international bodies, reflecting on their business, on differentforeign markets. Knowledge of the international environment is possible only through an analysisof its components (Anastase, I., 2012, p.41). |
topic |
macro-environment environment marketing commercial worldwide |
url |
http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-I/2.anastase-badulescu%20-ileana.pdf |
work_keys_str_mv |
AT ileanabadulescuanastase theinternationalmacroenvironmentofanorganization AT cornelgrigorut theinternationalmacroenvironmentofanorganization AT ileanabadulescuanastase internationalmacroenvironmentofanorganization AT cornelgrigorut internationalmacroenvironmentofanorganization |
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