The International Macro-Environment of an Organization

• Main Authors: Ileana (Badulescu) Anastase, Cornel Grigorut
• Format: Article
• Language: English
• Published: Ovidius University Press 2016-01-01
• Series: Ovidius University Annals: Economic Sciences Series
• Subjects: macro-environment; environment; marketing; commercial; worldwide
• Online Access: http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-I/2.anastase-badulescu%20-ileana.pdf

The international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of the macro-environment for all organizations, regardless of their degree ofinternationalization. In marketing, we must master the main agreements between countries and theregulations emanating from general international bodies, reflecting on their business, on differentforeign markets. Knowledge of the international environment is possible only through an analysisof its components (Anastase, I., 2012, p.41).