From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture
The article focuses on gender portrayal in audio-visual media and discusses the visibility and participation of diverse people. Based on a theoretical framework from gender media studies, we conceptualize audio-visual visibility as a dimension of intersectionality and apply this in an empirical appr...
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2021-06-01
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doaj-ccb87e2431134c77aace3f941a9c2d062021-07-15T12:59:28ZdeuSeismo VerlagStudies in Communication Sciences1424-48962296-41502021-06-01211145161https://doi.org/10.24434/j.scoms.2021.01.010From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production cultureChristine Linke0https://orcid.org/0000-0002-9898-4356Elizabeth Prommer1https://orcid.org/0000-0001-5238-4884Hochschule Wismar University of Applied Science: Business, Technology and Design, Faculty of DesignUniversity of Rostock, Institute for Media ResearchThe article focuses on gender portrayal in audio-visual media and discusses the visibility and participation of diverse people. Based on a theoretical framework from gender media studies, we conceptualize audio-visual visibility as a dimension of intersectionality and apply this in an empirical approach. Audio-visual character analysis (ACIS) is introduced as a method to investigate media content in order to describe visibility of the represented people. Applying this method, a quantitative content analysis of a representative sample of German television from 2016 was realized to answer the research questions on the portrayal of relevant characters and on the positions behind the camera. The findings show an unequal representation of gender and an intersectional relevance of other categories of difference such as age as well as an interplay between gender of creative positions and visibility of female characters. The article discusses findings and implications for future research.audio-visual character analysis (acis)diversityintersectionalitygender equalitymedia production culturemedia representation |
collection |
DOAJ |
language |
deu |
format |
Article |
sources |
DOAJ |
author |
Christine Linke Elizabeth Prommer |
spellingShingle |
Christine Linke Elizabeth Prommer From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture Studies in Communication Sciences audio-visual character analysis (acis) diversity intersectionality gender equality media production culture media representation |
author_facet |
Christine Linke Elizabeth Prommer |
author_sort |
Christine Linke |
title |
From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture |
title_short |
From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture |
title_full |
From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture |
title_fullStr |
From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture |
title_full_unstemmed |
From fade-out into spotlight: An audio-visual character analysis (ACIS) on the diversity of media representation and production culture |
title_sort |
from fade-out into spotlight: an audio-visual character analysis (acis) on the diversity of media representation and production culture |
publisher |
Seismo Verlag |
series |
Studies in Communication Sciences |
issn |
1424-4896 2296-4150 |
publishDate |
2021-06-01 |
description |
The article focuses on gender portrayal in audio-visual media and discusses the visibility and participation of diverse people. Based on a theoretical framework from gender media studies, we conceptualize audio-visual visibility as a dimension of intersectionality and apply this in an empirical approach. Audio-visual character analysis (ACIS) is introduced as a method to investigate media content in order to describe visibility of the represented people. Applying this method, a quantitative content analysis of a representative sample of German television from 2016 was realized to answer the research questions on the portrayal of relevant characters and on the positions behind the camera. The findings show an unequal representation of gender and an intersectional relevance of other categories of difference such as age as well as an interplay between gender of creative positions and visibility of female characters. The article discusses findings and implications for future research. |
topic |
audio-visual character analysis (acis) diversity intersectionality gender equality media production culture media representation |
work_keys_str_mv |
AT christinelinke fromfadeoutintospotlightanaudiovisualcharacteranalysisacisonthediversityofmediarepresentationandproductionculture AT elizabethprommer fromfadeoutintospotlightanaudiovisualcharacteranalysisacisonthediversityofmediarepresentationandproductionculture |
_version_ |
1721301088446971904 |