Psychophysiological Measures of Reactance to Persuasive Messages Advocating Limited Meat Consumption
Persuasive interventions can lose their effectiveness when a person becomes reactant to the persuasive messages—a state identified by feelings of anger and perceived threat to freedom. A person will strive to reestablish their threatened freedom, which is characterized by motivational arou...
Main Authors: | Hanne Spelt, Elisabeth Kersten-van Dijk, Jaap Ham, Joyce Westerink, Wijnand IJsselsteijn |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-10-01
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Series: | Information |
Subjects: | |
Online Access: | https://www.mdpi.com/2078-2489/10/10/320 |
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