Marketing, reception and cinematographic critique in the digital era
This paper seeks to reflect on the role of cinema in contemporary society, especially from the point of view of film criticism and discussion. How is it organized around virtual communities and how they are or aren’t important to the success of a film. It discussed the place of cinephilia over the last...
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| Format: | Article |
| Language: | English |
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Universidade da Beira Interior
2012-12-01
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| Series: | Estudos em Comunicação |
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| Online Access: | http://www.ec.ubi.pt/ec/12/pdf/EC12-2012Dez-18.pdf |
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doaj-cdb4dcf398cc4f34a3b93da4bb44c9ce2020-11-24T21:36:36ZengUniversidade da Beira InteriorEstudos em Comunicação1646-49742012-12-0112351365Marketing, reception and cinematographic critique in the digital eraLiliana PachecoThis paper seeks to reflect on the role of cinema in contemporary society, especially from the point of view of film criticism and discussion. How is it organized around virtual communities and how they are or aren’t important to the success of a film. It discussed the place of cinephilia over the last century and today. One passes by the revolutions brought by new technologies at the production and consumption of cinema, and analyze some of the potentialities of digital marketing.http://www.ec.ubi.pt/ec/12/pdf/EC12-2012Dez-18.pdfcyberspacedigital marketingcriticism |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Liliana Pacheco |
| spellingShingle |
Liliana Pacheco Marketing, reception and cinematographic critique in the digital era Estudos em Comunicação cyberspace digital marketing criticism |
| author_facet |
Liliana Pacheco |
| author_sort |
Liliana Pacheco |
| title |
Marketing, reception and cinematographic critique in the digital era |
| title_short |
Marketing, reception and cinematographic critique in the digital era |
| title_full |
Marketing, reception and cinematographic critique in the digital era |
| title_fullStr |
Marketing, reception and cinematographic critique in the digital era |
| title_full_unstemmed |
Marketing, reception and cinematographic critique in the digital era |
| title_sort |
marketing, reception and cinematographic critique in the digital era |
| publisher |
Universidade da Beira Interior |
| series |
Estudos em Comunicação |
| issn |
1646-4974 |
| publishDate |
2012-12-01 |
| description |
This paper seeks to reflect on the role of cinema in contemporary society, especially from the point of view of film criticism and discussion. How is it organized around virtual communities and how they are or aren’t important to the success of a film. It discussed the place of cinephilia over the last century and today. One passes by the revolutions brought by new technologies at the production and consumption of cinema, and analyze some of the potentialities of digital marketing. |
| topic |
cyberspace digital marketing criticism |
| url |
http://www.ec.ubi.pt/ec/12/pdf/EC12-2012Dez-18.pdf |
| work_keys_str_mv |
AT lilianapacheco marketingreceptionandcinematographiccritiqueinthedigitalera |
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