PUBLIC HEALTH AWARENESS: A PRECURSOR TO BETTER PREVENTIVE & CURATIVE HEALTH CARE IN PAKISTAN

• Main Author: Allah Nawaz
• Format: Article
• Language: English
• Published: Gomal Medical College, D.I.Khan, Pakistan 2017-09-01
• Series: Gomal Journal of Medical Sciences
• Subjects: public health; awareness; health care.
• Online Access: http://gjms.com.pk/ojs24/index.php/gjms/article/view/1811

Based on a thorough analysis of the facts reported over and over (in print, mass and now social media), this paper argues that in the perspectives of Pakistan, ‘Public Health Awareness (PHA)’ is the strongest precursor to define, predict and resolve the health issues more quickly and substantially. For example, an individual having knowledge of ‘preventive healthcare (PHC)’ can prevent becoming sick thereby reducing the need for ‘curative healthcare (CHC)’ practices. Thus, greater emphasis on increasing and strengthening PHA is recommended. This paper argues that ‘public health authorities’ must capitalize on social media for making community healthier through ‘more awareness than medicine.’ At the moment we are living in a global-village of information-society, which is well-equipped with digital-gadgets (i.e. Smart-Phone) therefore ready than ever to be injected with public health awareness.