RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

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Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency...

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Bibliographic Details
Main Author: Gabriela ARIONESEI
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
marketing
marketing mix
promotion
public relations
tourism destination
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/46
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spelling doaj-cddd4a6911244a989e5cdac7527f4dfa2021-04-02T21:00:52ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942012-12-010149095RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVEGabriela ARIONESEINowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.http://revistadeturism.ro/index.php/rdt/article/view/46marketingmarketing mixpromotionpublic relationstourism destination
collection DOAJ
language English
format Article
sources DOAJ
author Gabriela ARIONESEI
spellingShingle Gabriela ARIONESEI
RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
Revista de Turism: Studii si Cercetari in Turism
marketing
marketing mix
promotion
public relations
tourism destination
author_facet Gabriela ARIONESEI
author_sort Gabriela ARIONESEI
title RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
title_short RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
title_full RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
title_fullStr RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
title_full_unstemmed RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
title_sort research on tourism destinations marketing from the public relations’ perspective
publisher Universitatii Suceava
series Revista de Turism: Studii si Cercetari in Turism
issn 1844-2994
publishDate 2012-12-01
description Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.
topic marketing
marketing mix
promotion
public relations
tourism destination
url http://revistadeturism.ro/index.php/rdt/article/view/46
work_keys_str_mv AT gabrielaarionesei researchontourismdestinationsmarketingfromthepublicrelationsperspective
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