Before a hotel room booking, do perceptions vary by gender? The case of Spain

• Main Authors: Claudia Sevilla-Sevilla, José Mondéjar-Jiménez, María Dolores Reina-Paz
• Format: Article
• Language: English
• Published: Taylor & Francis Group 2019-01-01
• Series: Ekonomska Istraživanja
• Subjects: consumer behaviour; gender; csr; tourism; hospitality; spain
• Online Access: http://dx.doi.org/10.1080/1331677X.2019.1677487

Corporate Social Responsibility (CSR) is implemented unevenly in the Spanish tourism industry. The hotel infrastructure of the country is not an exception. This study analyses the environmental, social and economic dimensions of initiatives with respect to the hotel offer which consumers living in Spain appreciate and value more based on their gender. Empirical analysis is approached using a model of structural equations in which the intensity and sign of differences between men and women can be seen. The main results show that aspects related to the environment are the most important for both genders. The dimensions in which differences are defined are the economic, more valued by men; and social, more valued by women. The document provides relevant information, filling a knowledge gap in this field.