Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS)

Abstract Background Use of a person’s name in a text message has been shown to be effective in instigating behaviour change. We evaluated the effectiveness of a personalised text message (including the recipient’s name) versus a standardised text message for prompting a response from trial participa...

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Bibliographic Details
Main Authors: Lucy Cureton, Ioana R. Marian, Vicki S. Barber, Adwoa Parker, David J. Torgerson, Sally Hopewell
Format: Article
Language:English
Published: BMC 2021-07-01
Series:Trials
Subjects:
Online Access:https://doi.org/10.1186/s13063-021-05452-w