A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS
The Corporate Social Responsibility (CSR) is a prerequisite for business growth, through innovation and business opportunities providing, in order to make the difference between companies, in the high competitive environment. In our view, the CSR must be integrated and developed inside the company s...
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University of Bacău
2016-06-01
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doaj-cfc6b357367345afbe3069977396d4d52020-11-24T21:39:04ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212016-06-010010.29358/sceco.v0i0.352330A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESSRoxana Mironescu0“Vasile Alecsandri” University of BacauThe Corporate Social Responsibility (CSR) is a prerequisite for business growth, through innovation and business opportunities providing, in order to make the difference between companies, in the high competitive environment. In our view, the CSR must be integrated and developed inside the company strategy, as its basic set of moral values and principles that reflect the company goals. In this scientific approach, we have explained the concept of Social Responsibility both in terms of theory and as an analysis support for practical issues, in some eastern Romanian companies. The paper is oriented for achieving two main goals: to determine the main Social Responsibility actions made by the companies and to demonstrate the importance of their implementation; to explore the impact of the CSR activities on an expected advantageous position of these companies on their markets. Considered as a direct beneficiary of the community where it belongs, the company returns a part of its success to the community through its active participation in the critical general problems. A company that does not respect the environment, the community, its employees or the ethical principles, will lose credibility and will move away customers and suppliers.http://sceco.ub.ro/index.php/SCECO/article/view/352Corporate Social Responsibilitycompetitive advantagemanagerial cultureeconomic and social efficiencyethical principles |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Roxana Mironescu |
spellingShingle |
Roxana Mironescu A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS Studies and Scientific Researches: Economics Edition Corporate Social Responsibility competitive advantage managerial culture economic and social efficiency ethical principles |
author_facet |
Roxana Mironescu |
author_sort |
Roxana Mironescu |
title |
A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS |
title_short |
A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS |
title_full |
A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS |
title_fullStr |
A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS |
title_full_unstemmed |
A STUDY CASE ON CSR AND MANAGERIAL CULTURE IN THE EASTERN ROMANIAN PRIVATE BUSINESS |
title_sort |
study case on csr and managerial culture in the eastern romanian private business |
publisher |
University of Bacău |
series |
Studies and Scientific Researches: Economics Edition |
issn |
2066-561X 2344-1321 |
publishDate |
2016-06-01 |
description |
The Corporate Social Responsibility (CSR) is a prerequisite for business growth, through innovation and business opportunities providing, in order to make the difference between companies, in the high competitive environment. In our view, the CSR must be integrated and developed inside the company strategy, as its basic set of moral values and principles that reflect the company goals. In this scientific approach, we have explained the concept of Social Responsibility both in terms of theory and as an analysis support for practical issues, in some eastern Romanian companies. The paper is oriented for achieving two main goals: to determine the main Social Responsibility actions made by the companies and to demonstrate the importance of their implementation; to explore the impact of the CSR activities on an expected advantageous position of these companies on their markets. Considered as a direct beneficiary of the community where it belongs, the company returns a part of its success to the community through its active participation in the critical general problems. A company that does not respect the environment, the community, its employees or the ethical principles, will lose credibility and will move away customers and suppliers. |
topic |
Corporate Social Responsibility competitive advantage managerial culture economic and social efficiency ethical principles |
url |
http://sceco.ub.ro/index.php/SCECO/article/view/352 |
work_keys_str_mv |
AT roxanamironescu astudycaseoncsrandmanagerialcultureintheeasternromanianprivatebusiness AT roxanamironescu studycaseoncsrandmanagerialcultureintheeasternromanianprivatebusiness |
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