Narcissism and Consumer Behaviour: A Review and Preliminary Findings

Narcissism and Consumer Behaviour: A Review and Preliminary Findings

We review the literature on the relation between narcissism and consumer behaviour. Consumer behaviour is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centr...

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Bibliographic Details
Main Authors: Sylwia Z Cisek, Constantine eSedikides, Claire M Hart, Hayward J Godwin, Valerie eBenson, Simon P Liversedge
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-03-01
Series:Frontiers in Psychology
Subjects:
EYE MOVEMENT
narcissism
Consumerism
self-motives
symbolic goods
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00232/full

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