THEORETICAL ISSUES OF NAMING ASSESSMENT
The great attention of marketing studies is paid to naming in recent decades. This is a special activity directed to choose the names of companies, goods and services. In this regard, the assessment of state and development of naming has a big scientific and practical importance as the most signific...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Statistika i Èkonomika |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/233 |