Measuring the satisfaction of domestic tourists on travel agencies’ marketing mix: a pilot study from Jordan.
This pilot study aimed at measuring the satisfaction of Jordanian domestic tourists about some selected components of the marketing mix offered by domestic travel agents in Jordan. Both descriptive and regression analyses were conducted with a focus on the 7 P’s of the marketing mix that relate to t...
Main Authors: | Dr. Nermin A. Khasawneh, Prof. Dr. Mairna H. Mustafa |
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Format: | Article |
Language: | English |
Published: |
AfricaJournals
2019-09-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_8_5__2019_jordan.pdf |
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