E-COMMERCE ON DIGITAL INTERFACES

E-COMMERCE ON DIGITAL INTERFACES

This article is part of an ongoing Master's degree research. Initially, the study was based on problems caused by uncritical adaptations of complete e-commerce sites to be accessed via smartphones. After conducting an exploratory research, it was noticed that the barrier most faced by users was...

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Bibliographic Details
Main Authors: Carolina Bozzi, Claudia Mont'Alvão
Format: Article
Language:English
Published: Pontifícia Universidade Católica do Rio de Janeiro 2017-09-01
Series:Ergodesign & HCI
Online Access:http://periodicos.puc-rio.br/index.php/revistaergodesign-hci/article/view/348
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spelling doaj-d1e6979306804c8bb5a5d7b0a334c21b2020-11-25T04:07:55ZengPontifícia Universidade Católica do Rio de JaneiroErgodesign & HCI2317-88762017-09-015Especial16517910.22570/ergodesignhci.v5iEspecial.348348E-COMMERCE ON DIGITAL INTERFACESCarolina Bozzi0Claudia Mont'Alvão1Pontificia Univ. Catolica do Rio de Janeiro, PUC-RioPontificia Univ. Catolica do Rio de Janeiro, PUC-RioThis article is part of an ongoing Master's degree research. Initially, the study was based on problems caused by uncritical adaptations of complete e-commerce sites to be accessed via smartphones. After conducting an exploratory research, it was noticed that the barrier most faced by users was independent of the device; it was related to the lack of confidence users have in the measurements of the apparel manufactured by the Brazilian clothing industry. This issue, in addition to being a usability problem by inducing users to error, had a great impact on the user experience (UX). The implementation of an exploratory research as an initial research approach proved to be essential for unveiling the problems faced by users in continuously expanding area in Brazil and worldwide.http://periodicos.puc-rio.br/index.php/revistaergodesign-hci/article/view/348
collection DOAJ
language English
format Article
sources DOAJ
author Carolina Bozzi
Claudia Mont'Alvão
spellingShingle Carolina Bozzi
Claudia Mont'Alvão
E-COMMERCE ON DIGITAL INTERFACES
Ergodesign & HCI
author_facet Carolina Bozzi
Claudia Mont'Alvão
author_sort Carolina Bozzi
title E-COMMERCE ON DIGITAL INTERFACES
title_short E-COMMERCE ON DIGITAL INTERFACES
title_full E-COMMERCE ON DIGITAL INTERFACES
title_fullStr E-COMMERCE ON DIGITAL INTERFACES
title_full_unstemmed E-COMMERCE ON DIGITAL INTERFACES
title_sort e-commerce on digital interfaces
publisher Pontifícia Universidade Católica do Rio de Janeiro
series Ergodesign & HCI
issn 2317-8876
publishDate 2017-09-01
description This article is part of an ongoing Master's degree research. Initially, the study was based on problems caused by uncritical adaptations of complete e-commerce sites to be accessed via smartphones. After conducting an exploratory research, it was noticed that the barrier most faced by users was independent of the device; it was related to the lack of confidence users have in the measurements of the apparel manufactured by the Brazilian clothing industry. This issue, in addition to being a usability problem by inducing users to error, had a great impact on the user experience (UX). The implementation of an exploratory research as an initial research approach proved to be essential for unveiling the problems faced by users in continuously expanding area in Brazil and worldwide.
url http://periodicos.puc-rio.br/index.php/revistaergodesign-hci/article/view/348
work_keys_str_mv AT carolinabozzi ecommerceondigitalinterfaces
AT claudiamontalvao ecommerceondigitalinterfaces
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