PERBEDAAN PERSEPSI PENILAIAN PELANGGAN ANTARA KONSUMEN LOYAL DENGAN KONSUMEN PENDATANG BARU PADA PT. ASTRA INTERNATIONAL

PERBEDAAN PERSEPSI PENILAIAN PELANGGAN ANTARA KONSUMEN LOYAL DENGAN KONSUMEN PENDATANG BARU PADA PT. ASTRA INTERNATIONAL

This study aims to determine the differences between consumer perception and consumer loyal newcomers in relation to services, the purchase of products and facilities at PT. Astra International Tbk-Honda Denpasar. Its population is loyal customers and consumers newcomers.The number of samples in thi...

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Bibliographic Details
Main Authors: Putu Eka Septiawan, Alit Suryani
Format: Article
Language:English
Published: Universitas Udayana 2017-01-01
Series:E-Jurnal Manajemen
Subjects:
services
product purchase
facility
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/26429

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