Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets

Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets

In the competitive wireless market, there are many drivers behind customer defection. Switching barriers, service performance, perceived value in carriers’ offers, satisfaction and other constructs can play a pivotal role in customer switching processes among carriers. This study attempts to compare...

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Bibliographic Details
Main Authors: Rodrigo C. Martins, Luis Fernando Hor-Meyll, Jorge Brantes Ferreira
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2013-07-01
Series:BAR: Brazilian Administration Review
Subjects:
switching intentions
satisfaction
mobile telephony
cross-cultural comparison
cultural distance.
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1409.pdf

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