Le traitement du genre dans les publicités télévisuelles pour enfants
Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to t...
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| Format: | Article |
| Language: | fra |
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Université Laval
2014-01-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/4740 |
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doaj-d333341bf5674260bded1c99cc883692 |
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Article |
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doaj-d333341bf5674260bded1c99cc8836922021-09-20T06:34:37ZfraUniversité LavalCommunication1189-37881920-73442014-01-0132110.4000/communication.4740Le traitement du genre dans les publicités télévisuelles pour enfantsAntoine RadelGérard NeyrandDiscursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles.http://journals.openedition.org/communication/4740advertisingchildrengendertelevisionFrance |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Antoine Radel Gérard Neyrand |
| spellingShingle |
Antoine Radel Gérard Neyrand Le traitement du genre dans les publicités télévisuelles pour enfants Communication advertising children gender television France |
| author_facet |
Antoine Radel Gérard Neyrand |
| author_sort |
Antoine Radel |
| title |
Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_short |
Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_full |
Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_fullStr |
Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_full_unstemmed |
Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_sort |
le traitement du genre dans les publicités télévisuelles pour enfants |
| publisher |
Université Laval |
| series |
Communication |
| issn |
1189-3788 1920-7344 |
| publishDate |
2014-01-01 |
| description |
Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles. |
| topic |
advertising children gender television France |
| url |
http://journals.openedition.org/communication/4740 |
| work_keys_str_mv |
AT antoineradel letraitementdugenredanslespublicitestelevisuellespourenfants AT gerardneyrand letraitementdugenredanslespublicitestelevisuellespourenfants |
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1717374892807028736 |