TRENDS OF WINE MARKET IN ROMANIA: COMPETITIVENESS AND DEVELOPMENT OPPORTUNITIES IN THE CONTEXT OF MARKETS GLOBALIZATION
The paper aimed to evaluate the wine market in Romania and make assumptions about its development opportunities in the context of market globalization. The paper underline directions of development related with the entrepreneurial sector. The research method is based on calculation and interpretat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2015-06-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Subjects: | |
| Online Access: | http://managementjournal.usamv.ro/pdf/vol15_2/Art30.pdf |
| Summary: | The paper aimed to evaluate the wine market in Romania and make assumptions about its development
opportunities in the context of market globalization. The paper underline directions of development related with the
entrepreneurial sector. The research method is based on calculation and interpretation of competitiveness
indicators. Even if the results indicated a low competitiveness of this sector, the development opportunities of wine
market in Romania can lead to an increased share of this market at national level and higher level of export in
terms of value on European Union and world markets.
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| ISSN: | 2284-7995 2285-3952 |