Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies
This study addresses analysing quarterly reports from a brandtheoretical viewpoint. The study addresses the issue through a method which introduces both a quantitative tool based on linguistic theory and qualitative decisions of the researchers. The research objects of this study are two quarterly r...
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International Institute of Informatics and Cybernetics
2004-10-01
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doaj-d49ed23b3fb84844b20de889e55ae7b12020-11-24T21:03:17ZengInternational Institute of Informatics and CyberneticsJournal of Systemics, Cybernetics and Informatics1690-45242004-10-01255661Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication CompaniesPentti Järvi0Hannu Vanharanta1 Tampere University of Technology Tampere University of Technology This study addresses analysing quarterly reports from a brandtheoretical viewpoint. The study addresses the issue through a method which introduces both a quantitative tool based on linguistic theory and qualitative decisions of the researchers. The research objects of this study are two quarterly reports each of three telecommunications companies: Ericsson, Motorola and Nokia. The method used is a collocational network. The analyses show that there are differences in communication and message strategies among investigated companies and also changes during a quite short period in each companyhttp://www.iiisci.org/Journal/CV$/sci/pdfs/P457745.pdf collocational networksCommunicationcompany brandstrategic planningquarterly reports |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Pentti Järvi Hannu Vanharanta |
spellingShingle |
Pentti Järvi Hannu Vanharanta Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies Journal of Systemics, Cybernetics and Informatics collocational networks Communication company brand strategic planning quarterly reports |
author_facet |
Pentti Järvi Hannu Vanharanta |
author_sort |
Pentti Järvi |
title |
Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies |
title_short |
Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies |
title_full |
Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies |
title_fullStr |
Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies |
title_full_unstemmed |
Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies |
title_sort |
collocational networks supporting strategic planning of brand communication: analysis of quarterly reports of telecommunication companies |
publisher |
International Institute of Informatics and Cybernetics |
series |
Journal of Systemics, Cybernetics and Informatics |
issn |
1690-4524 |
publishDate |
2004-10-01 |
description |
This study addresses analysing quarterly reports from a brandtheoretical viewpoint. The study addresses the issue through a method which introduces both a quantitative tool based on linguistic theory and qualitative decisions of the researchers. The research objects of this study are two quarterly reports each of three telecommunications companies: Ericsson, Motorola and Nokia. The method used is a collocational network. The analyses show that there are differences in communication and message strategies among investigated companies and also changes during a quite short period in each company |
topic |
collocational networks Communication company brand strategic planning quarterly reports |
url |
http://www.iiisci.org/Journal/CV$/sci/pdfs/P457745.pdf
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work_keys_str_mv |
AT penttijarvi collocationalnetworkssupportingstrategicplanningofbrandcommunicationanalysisofquarterlyreportsoftelecommunicationcompanies AT hannuvanharanta collocationalnetworkssupportingstrategicplanningofbrandcommunicationanalysisofquarterlyreportsoftelecommunicationcompanies |
_version_ |
1716773579332255744 |