Collocational Networks Supporting Strategic Planning of Brand Communication: Analysis of Quarterly Reports of Telecommunication Companies

• Main Authors: Pentti Järvi, Hannu Vanharanta
• Format: Article
• Language: English
• Published: International Institute of Informatics and Cybernetics 2004-10-01
• Series: Journal of Systemics, Cybernetics and Informatics
• Subjects: collocational networks; Communication; company brand; strategic planning; quarterly reports
• Online Access: http://www.iiisci.org/Journal/CV$/sci/pdfs/P457745.pdf

This study addresses analysing quarterly reports from a brandtheoretical viewpoint. The study addresses the issue through a method which introduces both a quantitative tool based on linguistic theory and qualitative decisions of the researchers. The research objects of this study are two quarterly reports each of three telecommunications companies: Ericsson, Motorola and Nokia. The method used is a collocational network. The analyses show that there are differences in communication and message strategies among investigated companies and also changes during a quite short period in each company