FACTORS OF IMAGINATIVE THINKING FORMATION OF A GRAPHIC DESIGNER

• Main Authors: Tetiana Bozhko, Yaroslav Hordiichuk
• Format: Article
• Language: English
• Published: Kyiv National University of Culture and Arts 2019-06-01
• Series: Вісник КНУКіМ: Серія Мистецтвознавство
• Subjects: художньо-образне мислення дизайнера; свідомість проектувальника; чинники впливу
• Online Access: http://arts-series-knukim.pp.ua/article/view/172699

The purpose of the study is to identify a set of factors forming the imaginative thinking of a designer, necessary for generating a significant number of project proposals and argumentation of different options for the implementation of design objects; to find out the mechanisms of selection and application of images and symbols implemented in projects. Research methods. For an in – depth study of the factors forming the imaginative thinking of a designer the methods of analysis and synthesis, comparison and abstraction were applied, which made it possible to distinguish the essential components of all influence factors and identify the specific features of their interaction. Scientific novelty. The research for the first time established an objective and coherent picture of the conditions and requirements for the design activities of graphic design specialists, understanding the specifics of creating images in the designer’s minds in accordance with existing factors and found the presence of a synergistic effect of the interaction of various factors that affect the effectiveness and productivity of the designer’s work. Conclusions. Formation and development of artistic and imaginative thinking of designers is one of the most important tasks of a higher professional school, for the solution of which it is necessary to develop new pedagogical technologies, based on the most significant achievements of the complex of sciences: pedagogy, psychology, philosophy, modern information, printing and packaging technologies. For the effective formation, development of artistic and figurative thinking of a designer it is necessary to use the structural and integrated approach and ensure the integrated impact of all factors found in the study.