Comparative analysis of curricula of associate degree programs in marketing

This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish th...

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Main Authors: Luz Estella Acevedo-Gutiérrez, Claudio Marco Cartagena-Rendón, Lucia Palacios-Moya, Ada Lucía Gallegos-Ruiz-Conejo
Format: Article
Language:Spanish
Published: Instituto Tecnológico Metropolitano 2019-01-01
Series:Revista CEA
Subjects:
Online Access:https://revistas.itm.edu.co/index.php/revista-cea/article/view/1254/1166
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spelling doaj-d61c58924b864ea0944bbf77b39613522020-11-25T00:58:54ZspaInstituto Tecnológico MetropolitanoRevista CEA2390-07252422-31822019-01-01599711210.22430/24223182.1254Comparative analysis of curricula of associate degree programs in marketingLuz Estella Acevedo-Gutiérrez0Claudio Marco Cartagena-Rendón1Lucia Palacios-Moya2Ada Lucía Gallegos-Ruiz-Conejo3Institución Universitaria EscolmeCorporación Universitaria RemingtonInstitución Universitaria EscolmeUniversidad Nacional Mayor de San Marcos,This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish the courses of interest. Finally, professors in this field participated in a survey. The results show differences in terms of courses per field and number of courses, among other aspects.https://revistas.itm.edu.co/index.php/revista-cea/article/view/1254/1166curriculum researchhigher education evaluationstudy plancurriculumhigher education institution
collection DOAJ
language Spanish
format Article
sources DOAJ
author Luz Estella Acevedo-Gutiérrez
Claudio Marco Cartagena-Rendón
Lucia Palacios-Moya
Ada Lucía Gallegos-Ruiz-Conejo
spellingShingle Luz Estella Acevedo-Gutiérrez
Claudio Marco Cartagena-Rendón
Lucia Palacios-Moya
Ada Lucía Gallegos-Ruiz-Conejo
Comparative analysis of curricula of associate degree programs in marketing
Revista CEA
curriculum research
higher education evaluation
study plan
curriculum
higher education institution
author_facet Luz Estella Acevedo-Gutiérrez
Claudio Marco Cartagena-Rendón
Lucia Palacios-Moya
Ada Lucía Gallegos-Ruiz-Conejo
author_sort Luz Estella Acevedo-Gutiérrez
title Comparative analysis of curricula of associate degree programs in marketing
title_short Comparative analysis of curricula of associate degree programs in marketing
title_full Comparative analysis of curricula of associate degree programs in marketing
title_fullStr Comparative analysis of curricula of associate degree programs in marketing
title_full_unstemmed Comparative analysis of curricula of associate degree programs in marketing
title_sort comparative analysis of curricula of associate degree programs in marketing
publisher Instituto Tecnológico Metropolitano
series Revista CEA
issn 2390-0725
2422-3182
publishDate 2019-01-01
description This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish the courses of interest. Finally, professors in this field participated in a survey. The results show differences in terms of courses per field and number of courses, among other aspects.
topic curriculum research
higher education evaluation
study plan
curriculum
higher education institution
url https://revistas.itm.edu.co/index.php/revista-cea/article/view/1254/1166
work_keys_str_mv AT luzestellaacevedogutierrez comparativeanalysisofcurriculaofassociatedegreeprogramsinmarketing
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AT luciapalaciosmoya comparativeanalysisofcurriculaofassociatedegreeprogramsinmarketing
AT adaluciagallegosruizconejo comparativeanalysisofcurriculaofassociatedegreeprogramsinmarketing
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