Comparative analysis of curricula of associate degree programs in marketing

This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish th...

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Bibliographic Details
Main Authors: Luz Estella Acevedo-Gutiérrez, Claudio Marco Cartagena-Rendón, Lucia Palacios-Moya, Ada Lucía Gallegos-Ruiz-Conejo
Format: Article
Language:Spanish
Published: Instituto Tecnológico Metropolitano 2019-01-01
Series:Revista CEA
Subjects:
Online Access:https://revistas.itm.edu.co/index.php/revista-cea/article/view/1254/1166