Customer Segmentation by Factors Influencing Brand Loyalty and Customer Involvement

Customer Segmentation by Factors Influencing Brand Loyalty and Customer Involvement

Brand loyalty and customer involvement are two important concepts that help explain and understand a significant part of consumer shopping behavior. The aim of the present work is to identify factors influencing brand loyalty and customer involvement. A further aim is to consider subsequent segmenta...

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Bibliographic Details
Main Authors: Tereza Vebrová, Kateřina Venclová, Stanislav Rojík
Format: Article
Language:English
Published: Mendel University Press 2016-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Brand loyalty
customer involvement
consumer behavior
customer segmentation
service loyalty
Online Access:https://acta.mendelu.cz/64/5/1797/

Internet

https://acta.mendelu.cz/64/5/1797/

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