The Qualitative Interview in Marketing and Consumer Research: Paradigmatic Approaches and Guideline
Interviews are the most pervasive means of collecting data in qualitative research projects. The purpose of this paper is to discuss how the practice of conducting interviews has evolved within consumer and marketing research and to offer insights for those who would like to gather qualitative data...
Main Authors: | Eileen Fischer, Rodrigo B. Castilhos, Marcelo Jacques Fonseca |
---|---|
Format: | Article |
Language: | Portuguese |
Published: |
Universidade Nove de Julho
2014-09-01
|
Series: | REMark: Revista Brasileira de Marketing |
Subjects: | |
Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2762 |
Similar Items
-
Discursive interview technique in qualitative research: experience report
by: Vanessa Rodrigues Pucci, et al.
Published: (2020-12-01) -
Características de la entrevista fenomenológica en investigación en enfermería
by: Raúl Fernando Guerrero-Castañeda, et al.
Published: (2017-07-01) -
Investigação Qualitativa em período de distanciamento social: O desafio da realização de entrevistas remotas
by: Gabriel de Pinna Mendez, et al.
Published: (2021-07-01) -
Historicity and historiography: contribution of phenomenological interview to Nursing
by: Thaís Vasconselos Amorim, et al.
Published: (2015-05-01) -
Movimento da pesquisa qualitativa no Brasil: legado do professor Joel Martins
by: Maria Aparecida Viggiani Bicudo
Published: (2019-09-01)